Adsense ad colors play a big role in determining Click Thru Rates (CTR) and ultimately this will affect your site’s total revenue. The best color combination brings the best result and higher profits. So, what is the best adsense color? Colors that match your site theme! Never choose colors that contrast the color scheme of your website.

It’s real easy. Choose the colours that will match your adsense ads with the overall design and theme of your website. The last thing you want to do is make the ads stand out. Blending is the keyword. For example, the best blended Adsense ad is shown below:

The screenshot above shows the adsense color scheme on download3000.com The overall theme of the site is light blue with dark blue links and black for text colors. The ads behave exactly the same. The color of the borders is the same as the background color, which is light blue (actual color code is “F4FBFF” or “#F4FBFF”). If you look at the text link ads, the color is dark blue or 4357BE. This is an excellent implementation of Google’s Adsense ads. (Sorry if the screenshot is poorly produced).

Lets say your website’s overall theme is red, its advisable to try to match the ads with a red (or pink) background and the text colored with the same color theme as your site’s text. The link colors should also match your overall color design. So, coloring of your adsense ads must match your site theme and you will see a higher CTR and an overall increase in revenue. Last piece of advice: Do not make the ads stand out!.

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This entry was posted on Monday, May 21st, 2007 at 7:21 am and is filed under Adsense. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.